Tom Maiaroto

Technologist and Creative
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(Just a Few) Skills
  • PHP
  • CakePHP
  • Symfony
  • Lithium
  • Node.js
  • Angular.js
  • JavaScript
  • CSS
  • HTML 5
  • ActionScript
  • MongoDB
  • NoSQL
  • MySQL
  • Solr Search
  • ElasticSearch
  • Machine Learning
  • Web App Scalability
  • Amazon Web Services
  • Web Server Administration
  • Application Architecture
  • Social Meida
  • Graphic Design
  • Typography
  • Photoshop
  • Illustrator
  • InDesign
  • Grid Systems
  • Photography

...And if the little list on the left is not enough...

I haven't written a resume in years and I honeslty don't plan to write one again. It's not that I want to give anyone a hard time or anything, but I just don't believe in them for creative industries. Yes, I consider web development to be a creative industry too. If a programmer isn't creative, then they're doing it wrong. Simply put, your work should speak for itself. We carry our proof of value with us and it's hard to hide. All cards are out on the table.

Furthermore, the internet simply moves too fast and therefore my knowledge and experience changes almost daily. My other gripe with resumes is that they actually don't accurately describe someone because they are often inflated...Or in the situation Yahoo! found themselves in; they are made up. So I never really valued resumes in the past when I hired people and, to be frank, my partners or bosses never followed up on references and statements made. So with that, please allow me to introduce myself...

I'm a creative and I never stop building. I can't help it, it's my addiciton. I run as fast as possible at challenges and I love to find creative solutions. While mostly self taught, I do have formal education in fine art, photography, and graphic design. I went to New York for a while and came out of my first trip with a BFA in Graphic Design from the School of VISUAL ARTS. This led me to becoming the art director of a small, local, magainze in Pennsylvania. As a kid I used to rip apart computers, learn how to program them and was building web sites since the 90's in high school. I was re-introduced to the web and programming at that very job with magazine and built their web site. This led me to freelance web work and the internet fueled my creativity even farther.

The internet pulled me back to New York where I worked for a company called ExpandTheRoom. This was another great place to work with many good opportunities. I built all sorts of web sites from small to large. Among them, such sites as; UsMagazine, RollingStone, BravoTV, and more. This was all primarily PHP, MySQL, JavaScript, HTML, and CSS. Challenges in site maintenance and keeping some of these larger sites up during heavy traffic led me to tinkering with servers. I later learned all about how to setup web servers, databases, database optmization, work with Amazon Web Services and EC2, etc.

CakePHP was my framework of choice for PHP and that led me to Lithium, which I love and help out with. I enjoy contributing back to open source projects when I can and that's part of why I also have a blog with information to help others. In fact, this site was built with Lithium. I moved from New York to Palo Alto and became even more inspired with technology (seriously, the energy in Silicon Valley is amazing). I've been a speaker at 10gen's MongoSV conference in Silicon Valley for their amazing MongoDB database (also used by my site). I've attended and presented at meetups and met some really great people here (and all over really). In 2010 I started to freelance more, created my own business, and then in 2011 I officially began working on my own. Shift8Creative is just me, though I collaborate with and do work for other small companies and people to build some really incredible things. I've continued to work with web content, branding and social media doing work for some big brands such as; Schwinn, Cannondale, Elle Decor, among others. I've found myself more focused around social media and analytics lately.

Most recently, I've been in the midst of my own startup, Virality Score. Virality Score is a new web metric that measures the degree to which content is viral. The data set has grown to include a lot more semantic and meta data. Using the Virality Score metric as a guide on top of this rich data set, one can make many valuable observations about viral content. Virality Score is a departure from my other social media analytics project, Social Harvest, which is responsible for gaterhing the data that put together this neat little 3D globe for the 2012 US Presidential election. There's still many other things that I'm constantly working on and an ever growing list of things on my wish list. Check out my portfolio to see some of my work over the years.

If you'd like to know more about me, you can feel free to get in touch, read my blog or search engine me.