Social Media Analytics on a Budget

Analyze Twitter in Minutes

Posted 3 months ago by Tom Maiaroto.

I've built quite a few social media analytics tools over the years (Social Harvest, Virality Score, etc.) ranging from simple to complex to just what the client needed to support their marketing campaign. Suffice to say I've learned the tools of the trade and have built systems that do everything the more expensive ones do such as; Sysomos, Radian6 (whatever they call themselves these days), Viral Heat, and more (sorry if you didn't get a shout out). There's plenty...And they're all expensive (well Viral Heat isn't really that pricey, but... Read More

The Heatmap and When to Use One

Who Doesn't Love a Good Visualization?

Posted 10 months ago by Tom Maiaroto.

So I've seen a rash of heatmaps spring up across various analytic tools out there. They've become increasingly popular, but end users should be careful. Heatmaps have very specific uses and chances are you've seen a few misuses. Really what we're seeing is marketing gimmick. Obviously heatmaps are a wonderful tool for ocean temperatures and other weather needs, but what about web metrics? Actually, despite the increasing number of tools featuring them, the uses are limited. Here are a few valid reasons why one would choose this... Read More

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