Don't Confuse Popularity With Virality

Though suffice to say if it's viral, it's likely popular.

Posted 1 year ago by Tom Maiaroto.

I continually research the area of viral content across the internet. It's something that's pretty fascinating to me (obviously) and at the same time fairly confusing and limited in terms of mass understanding. That is to say, not enough people research it and there is not enough information out there about it. We have a lot of people and services trying to make things viral...But the jaw dropping part is that they don't actually have a way to measure or quantify their success. Other than perhaps a loose number of increased page views or... Read More

Apple's Virality Over the Past Days

iOS 7 Spiked Sharing Activity

Posted 1 year ago by Tom Maiaroto.

So how did the news go over for iOS7? Pretty well it seems! Many sites had something to say about it and the stories were shared in mass. In fact, stories talking about Apple for the past few days were, on average, more viral than 22% of the stories on the internet! Digging deeper into the data... We can actually compare sites side by side with this interactive graph and observe some interesting things going on. For example, anandtech.com had the most viral story, but that was short lived. What about their typical coverage? Well,... Read More

We Need More Power Captain!

A few lessons learned for others to note

Posted 1 year ago by Tom Maiaroto.

So I've been battling some issues with Virality Score the past week here. I like to post about both the good times and the not so good. This is certainly a challenge, but for as stressed as it's making me - it's not the end of the world. It's a problem with a solution. Unfortunately, I need to put food on my table so it's a bit difficult at the same time. A good word of caution to anyone thinking about that fancy new SSD based hosting company Digital Ocean. Yea, their servers are cheap. Yea, they are SSD based and have high I/O. However,... Read More

Graphing Virality

Context Matters

Posted 1 year ago by Tom Maiaroto.

So I never was real keen on the whole "velocity" graphs that Mashable started putting on their stories. The main reason for this was that was no context. Second, you really had no clue exactly what they were measuring or how they came to their conclusions. This brings us back to my number one point when talking about virality. Context. Context. Context. How do we know 100 shares is something to be excited about? 100 shares over what time period? Did we stop watching after a while? What date range is this graph for? Simply put, you... Read More

Who's Talking About What Now?

The most viral stories from the best sites...

Posted 1 year ago by Tom Maiaroto.

I had a chance to dive deeper into the powerful Virality Score data set to build a new demo on the Virality Score web site. So I figured I'd show the fruits of my labor here with you. What does this demo report for the iPhone show? Or this one for Microsoft? What am I doing with the data? Simple, I'm showing "entities" (people, places, companies, organizations, etc.) and who is talking about them. Of those writing stories about these items, which web sites are most successful in spreading the information? Where are the most viral stories... Read More

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