The Heatmap and When to Use One

Who Doesn't Love a Good Visualization?

Posted 10 months ago by Tom Maiaroto.

So I've seen a rash of heatmaps spring up across various analytic tools out there. They've become increasingly popular, but end users should be careful. Heatmaps have very specific uses and chances are you've seen a few misuses. Really what we're seeing is marketing gimmick. Obviously heatmaps are a wonderful tool for ocean temperatures and other weather needs, but what about web metrics? Actually, despite the increasing number of tools featuring them, the uses are limited. Here are a few valid reasons why one would choose this... Read More

The Average Life Span of Web Content

When content no longer gets shared

Posted 10 months ago by Tom Maiaroto.

It's no surprise that internet users are fickle and we have short attention spans. There is just so much internet content out there to consume that we're almost trained to have short attention spans. What about "viral" content? Surely that must have more staying power, right? That has to live longer and be shared for a good while. Well, you may be surprised to find out that's not necessarily true. While every now and then we have some long viral wave and things like "Gangnam Style" get shared for weeks and even months on end, most... Read More

Building Good Web Applications

It's not what you use, it's how you use it.

Posted 11 months ago by Tom Maiaroto.

I'm in a writing mood, so this one is a bit lengthy, but I'll try to organize my points. I want to later, one day, revisit this stream of thought and break it down into some good tips for people. I've been talking with a bunch of people recently who all are in the motions of building software. Some already have some software built while others don't have anything yet. However the common thread here is that they need a product up ASAP or they need to implement more features. They need this to attract investors, acquire users, or otherwise... Read More

The Web's Most Viral Colors

Do the colors of photos help make content viral?

Posted 1 year ago by Tom Maiaroto.

I gather a lot of data, though I seem to have an unquenchable thirst. I want more. Before I get there, however, I keep saying how I could use Virality Score figure out the most viral color on the web using the data I have. So I figured, why not take a few minutes to prove it? I ran a simple aggregate query in my database and for Sept. 19th through the 24th, I came up with some results. The dominant colors in the photographs for the most viral content of this period of time are as... Read More

Don't Confuse Popularity With Virality

Though suffice to say if it's viral, it's likely popular.

Posted 1 year ago by Tom Maiaroto.

I continually research the area of viral content across the internet. It's something that's pretty fascinating to me (obviously) and at the same time fairly confusing and limited in terms of mass understanding. That is to say, not enough people research it and there is not enough information out there about it. We have a lot of people and services trying to make things viral...But the jaw dropping part is that they don't actually have a way to measure or quantify their success. Other than perhaps a loose number of increased page views or... Read More

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