Apple's Virality Over the Past Days

iOS 7 Spiked Sharing Activity

Posted 1 year ago by Tom Maiaroto.

So how did the news go over for iOS7? Pretty well it seems! Many sites had something to say about it and the stories were shared in mass. In fact, stories talking about Apple for the past few days were, on average, more viral than 22% of the stories on the internet! Digging deeper into the data... We can actually compare sites side by side with this interactive graph and observe some interesting things going on. For example, anandtech.com had the most viral story, but that was short lived. What about their typical coverage? Well,... Read More

We Need More Power Captain!

A few lessons learned for others to note

Posted 1 year ago by Tom Maiaroto.

So I've been battling some issues with Virality Score the past week here. I like to post about both the good times and the not so good. This is certainly a challenge, but for as stressed as it's making me - it's not the end of the world. It's a problem with a solution. Unfortunately, I need to put food on my table so it's a bit difficult at the same time. A good word of caution to anyone thinking about that fancy new SSD based hosting company Digital Ocean. Yea, their servers are cheap. Yea, they are SSD based and have high I/O. However,... Read More

Graphing Virality

Context Matters

Posted 1 year ago by Tom Maiaroto.

So I never was real keen on the whole "velocity" graphs that Mashable started putting on their stories. The main reason for this was that was no context. Second, you really had no clue exactly what they were measuring or how they came to their conclusions. This brings us back to my number one point when talking about virality. Context. Context. Context. How do we know 100 shares is something to be excited about? 100 shares over what time period? Did we stop watching after a while? What date range is this graph for? Simply put, you... Read More

Who's Talking About What Now?

The most viral stories from the best sites...

Posted 1 year ago by Tom Maiaroto.

I had a chance to dive deeper into the powerful Virality Score data set to build a new demo on the Virality Score web site. So I figured I'd show the fruits of my labor here with you. What does this demo report for the iPhone show? Or this one for Microsoft? What am I doing with the data? Simple, I'm showing "entities" (people, places, companies, organizations, etc.) and who is talking about them. Of those writing stories about these items, which web sites are most successful in spreading the information? Where are the most viral stories... Read More

Predicting When Things go Viral

How can we do this? How accurate can it be?

Posted 1 year ago by Tom Maiaroto.

Predictive analytics has to be one of the most interesting and desired things in the tech industry right now. I remember well over a year ago at a meetup, where Kevin Rose was speaking, talking to a guy who couldn't care less about social media analytics. It was a good turn out given the speaker and I figured I'd run into some people who really had some good opinions. So this guy was raving about predicting user behavior. What people will do and how they will react. However, as I was talking to him about my older analytics platform, he... Read More

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