Virality Score Update #4

Virality Index is now Virality Score

Posted 1 year ago by Tom Maiaroto.

So it's been a real long while since I wrote a status update for my startup/side project/proof of concept/awesome new internet metric/research/passion whatever I call it. I call it Virality Score. I changed the name because it made more sense...The Virality "Score" is what your'e getting from the tool (it is the metric), using the Virality "Index" to do so. However, the major development was in the data being gathered. I could now, for example, tell you what the most viral color being shared across the web is. Nope, I haven't found a... Read More

Making Content Viral

Observations of what really helps

Posted 2 years ago by Tom Maiaroto.

One thing that's been difficult to understand throughout my research is "why" certain content ends up viral. What's so great about some poor girl burning her hair? Or any of the music videos or sappy commercials with horses? Sometimes it's by chance and this magic is where many people will try to claim authority. This is where you'll end up possibly paying for services that are unfounded. There's many of them. The reality of it is, that this is classic advertising and PR. Just because we now have social networks, does not mean the "old way"... Read More

Virality Index Update #3

I think I really need a public roadmap...

Posted 2 years ago by Tom Maiaroto.

This is the third major update I'm writing for Virality Index. Again, these updates document some of the broad changes and observations with the tool. I will be creating a roadmap soon though. This will help keep these updates on point and give you an idea for what's to come. About ten days ago I made a huge update to the algorithm. It's proving to be a very good update and has given the tool the ability to measure a broader range of content. Accuracy in terms of "scores to views" and "scores to number of shares" and "scores to general... Read More

K-Factor is not an Accurate Viral Measure

Posted 2 years ago by Tom Maiaroto.

In the course of my research, I've seen quite a few claims about how k-factor can be applied to measure how viral something is. It's a great value to understand and use, but some people apply the formula to measure the wrong things. What does it measure? It measures adoption rate or conversion rate. It does not measure "virality" or how viral something is. Though you should see a greater k-factor if something is viral, this is not always a true statement nor is it something that holds any accuracy. K-factor is simply the number of... Read More

Virality Index Update

Measuring against a broader index...

Posted 2 years ago by Tom Maiaroto.

I've made some updates to the algorithm that generates the virality index. You can check out how these changes affected the scores of URLs at In general, a lot of URLs will see a drop in their score. This is because before I was measuring the average URL discovered when searching across social media. My initial thinking was that a collection of "average" URLs and those found surrounding popular or trending subject matter would be the top performers. Or at least contain the top performers. The interesting... Read More

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