Social Media Analytics on a Budget

Analyze Twitter in Minutes

Posted 3 months ago by Tom Maiaroto.

I've built quite a few social media analytics tools over the years (Social Harvest, Virality Score, etc.) ranging from simple to complex to just what the client needed to support their marketing campaign. Suffice to say I've learned the tools of the trade and have built systems that do everything the more expensive ones do such as; Sysomos, Radian6 (whatever they call themselves these days), Viral Heat, and more (sorry if you didn't get a shout out). There's plenty...And they're all expensive (well Viral Heat isn't really that pricey, but... Read More

News Ox: Building a Better News Aggregator

Faster. More Relevant.

Posted 9 months ago by Tom Maiaroto.

News aggregator sites and feed readers are broken. In fact, so broken and worthless that Google even canned its reader. This led to some people saying "RSS is dead" ... But that isn't true either. In fact, RSS is extremely important and great tools like Feedly, Flipboard, and Pulse are making RSS sexy again. While people are rushing to replace Google Reader, the simple truth of the matter is we need a better tool. Feedly, Flipboard and Pulse are great, but they are limited to RSS and you knowing about the source. The innovation to just... Read More

Viral News Search

Search current events based on how viral they are

Posted 10 months ago by Tom Maiaroto.

In a short weekend I built a site, News Ox, to demo the power of Virality Score. News Ox is a viral news aggregator that does a real good job of presenting content about current events that is being shared across the internet. From there you can even filter by category or keyword, but that was just about all...Until now. Now you can search on News Ox. Or that is to say, you are searching part of the powerful data set within Virality Score, for viral news. Only 50 of the top results will be returned to you, but I felt that should be... Read More

The Average Life Span of Web Content

When content no longer gets shared

Posted 10 months ago by Tom Maiaroto.

It's no surprise that internet users are fickle and we have short attention spans. There is just so much internet content out there to consume that we're almost trained to have short attention spans. What about "viral" content? Surely that must have more staying power, right? That has to live longer and be shared for a good while. Well, you may be surprised to find out that's not necessarily true. While every now and then we have some long viral wave and things like "Gangnam Style" get shared for weeks and even months on end, most... Read More

The Web's Most Viral Colors

Do the colors of photos help make content viral?

Posted 1 year ago by Tom Maiaroto.

I gather a lot of data, though I seem to have an unquenchable thirst. I want more. Before I get there, however, I keep saying how I could use Virality Score figure out the most viral color on the web using the data I have. So I figured, why not take a few minutes to prove it? I ran a simple aggregate query in my database and for Sept. 19th through the 24th, I came up with some results. The dominant colors in the photographs for the most viral content of this period of time are as... Read More

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